Floating Axhead has a wonderful article called The Wal-Mart Way which does a great job of explaining how the modern church has tried to market itself and failed. The article mentions Wal-Mart’s new slogan of “Save Money. Live Better.” and compares it to the slogan of “Find God. Live Better.” that so many churches have slowly adopted. I fully agree with the article and appreciate Floating Axhead’s candidness on the topic.

Here are some of my thoughts.

Sam Walton may be right in saying, “There’s only one boss. The customer.” but that’s not how the church, the Body of Christ is organized and operated. The customer mindset may be fine for business but it’s not for church. In fact, I believe one of the biggest problems with church today is that people have brought the customer mindset into it. We believe that we are customers and the church is there to entertain us! And when you think about it, it kind of makes sense. People drive up and park there cars in large parking lots, walk into the building (which very rarely has a cross on it anymore), are greeted with warm hands and smiling faces, find a cushioned seat somewhere in the auditorium, and then…the music begins! They’ll have people welcome them from the platform and hand out “up coming events” literature to them. There will be musical numbers sung by the choir and soloists, and eventually, the main attraction — an eloquently delivered message from the minister. This whole time the “customer” has had to put forth no effort except for maybe dropping some money in the offering plate as it passes by. And many of them will only drop in as much as they think the show is worth!

Is this a picture of every church. Absolutely NOT!!! Is it a picture of your church? I hope not. But I know it is for many people.

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